Come for the Games, Stay for the Experiences: A 'Social Pub Venue' concept that aims to reignite what a pub used to be with table-top games, community vibes, refined british tapas and unconventional cocktails
Teaser Pitch Deck | May 23 | Full Deck Available on Request
⏱ Avg. Reading Time: 7 min
There's a gap for an activity-driven pub in town centers nationwide.
Our goal is to shake up the industry and capitalise on the trend of town centers becoming social hubs, starting in Northampton, the UK's leader in the shift from retail to dining.
To open venues that set a new bar for creating extraordinary social experiences with tempting British tapas, creative cocktails, craft beer, social gaming, unique events and top-notch service.
To lead by example with Team Player welfare and to create fair, exciting and positive work/life balance roles within the hospitality sector.
To care for our local and our global environments, by supporting local farmers and growers, reinvigorating Town Centres, and leading the way towards becoming a ‘Net Zero’ venue.
#1 Customers are bored and want something new
Brothers Pub Co creates extraordinary social experiences with shareable British tapas, creative cocktails, social gaming, intelligent service & unique entertainment.
#2 Standards have dropped over the years
A selection of independents are putting the work in, but over recent years, food, service and atmosphere have suffered turning off new customers and repeat ones.
#3 Lack of opportunities for smaller towns
Cities around the country have had access to some of the best ‘Activity Bars’ since 2010, & the smaller towns don’t see enough of them.
#4 Lack of Innovation or Creativity
From sustainability efforts and team welfare to creative events and customer experience. There’s not enough innovation or creativity within the sector. Venues that don't adapt will close.
We filmed and edited some of our market research respondents into a 4-minute video discussing our concept and their general thoughts on dining, drinking and Northampton town.
We are at the beginning of a new era in which town centres will be known for providing a variety of activities beyond just shopping and retail, such as pubs, restaurants, bars and other social experiences.
We are on a mission to create a different kind of pub.
A 'Social Pub Venue' that celebrates the town, creates incredible social experiences and raises the bar with every visit.
Somewhere that is ethical, creative & community-focused.
This is an opportunity to create something special and scalable.
We’re not here to run a pub, we're here to be extraordinary in every way we can be.
01 - The Food
Our core food item is British-inspired tapas. It's clean, creative and refined. It is locally sourced where possible and every dish touches on a British element. 30% of the tapas menu is vegan to cater to a growing market and to offer cleaner options.
Beef, chicken and meatless Burgers are also offered, as well as 2 steak options. We developed a selection of 'Feasts' which are for 4-6 people, toastie and brunch options to cater to groups and to daytime trade, which at this site will be substantial.
02 - The Drink
We designed a selection of 22 cocktails, that touch on classics, with extraordinary elements, whether that be from the products used and glassware to dry ice and garnishes. The cocktails cater perfectly for groups, dates and evening diners. Low/No options of our cocktails will be available, rather than offering fruit juice mocktails and also catering to a 'healthier' customer.
8 craft beer/lagers lines will be available to rotate where necessary and the celebration of local independent spirits/wines will be prevalent throughout the venue. Craft beers and wines cater more specifically to the day/early evening diners, whilst spirits will be celebrated most likely later on in the evening.
03 - The Service
Benevolent, encouraging, interested and helpful team members, not trained to upsell from a script, but trained to enhance experiences with new products and authentic recommendations.
The focus on training, and providing extraordinary service is a key element of what will set us apart from the rest. Genuine, authentic service that will be supported with monthly training sessions.
04 - The Games
Gaming venues around the country are exciting, different and massively popular (Flight Club, Electric Shuffle, Roxy Ball Room, Fair Game), but they are too niched down to work in smaller towns.
Our gaming elements will include shuffleboard, Northamptonshire Skittles, Beer Pong, Toad in the hole, cornholing and other tabletop games. By generalising the gaming elements, and giving another nod to unusual pub games from the past, it's possible to give customers a reason to visit other than just to eat or drink.
05 - The Atmosphere
A vibrant and spontaneous atmosphere that aims to create comfortable daytimes, lively evenings and sociable encounters.
06 - The Community
Our focus is on creating a large, local and friendly community Social Pub Venue, that people want to return to, not just because of the food and drink, but because they support the concept and what it stands for.
01 - The Food
Our core food item is British-inspired tapas. It's clean, creative and refined. It is locally sourced where possible and every dish touches on a British element. 30% of the tapas menu is vegan to cater to a growing market and to offer cleaner options.
Beef, chicken and meatless Burgers are also offered, as well as 2 steak options. We developed a selection of 'Feasts' which are for 4-6 people, toastie and brunch options to cater to groups and to daytime trade, which at this site will be substantial.
02 - The Drink
We designed a selection of 22 cocktails, that touch on classics, with extraordinary elements, whether that be from the products used and glassware to dry ice and garnishes. The cocktails cater perfectly for groups, dates and evening diners. Low/No options of our cocktails will be available, rather than offering fruit juice mocktails and also catering to a 'healthier' customer.
8 craft beer/lagers lines will be available to rotate where necessary and the celebration of local independent spirits/wines will be prevalent throughout the venue. Craft beers and wines cater more specifically to the day/early evening diners, whilst spirits will be celebrated most likely later on in the evening.
03 - The Service
Benevolent, encouraging, interested and helpful team members, not trained to upsell from a script, but trained to enhance experiences with new products and authentic recommendations.
The focus on training, and providing extraordinary service is a key element of what will set us apart from the rest. Genuine, authentic service that will be supported with monthly training sessions.
04 - The Games
Gaming venues around the country are exciting, different and massively popular (Flight Club, Electric Shuffle, Roxy Ball Room, Fair Game), but they are too niched down to work in smaller towns.
Our gaming elements will include shuffleboard, Northamptonshire Skittles, Beer Pong, Toad in the hole, cornholing and other tabletop games. By generalising the gaming elements, and giving another nod to unusual pub games from the past, it's possible to give customers a reason to visit other than just to eat or drink.
05 - The Atmosphere
A vibrant and spontaneous atmosphere that aims to create comfortable daytimes, lively evenings and sociable encounters.
06 - The Community
Our focus is on creating a large, local and friendly community Social Pub Venue, that people want to return to, not just because of the food and drink, but because they support the concept and what it stands for.
November 2019
We launched our socials and set on a mission to open our very own pub. (Our first meeting with a couple of beers)
March 2020
Covid strikes, allowing us time to create menus, websites, pitch decks and more.
August 2020
We needed something to get our name out there and created the Brothers Pub Co Cocktail Garnish Box.
January 2021
Found and lost our first site due to not having funds in place. We were gutted. But we gained a lot of support from the town. Also met with ABDA, our interior designer for the first time.
May 2021
Found our Abington Street site and also found an Investor (Or so we thought). We also got our personal licences.
October 2021
We won Bronze in the 'Ones to Watch' category for the Northamptonshire Food and Drink Awards.
February 2022
Held our first focus group and invited some followers to ask them; What makes a venue extraordinary?
July 2022
Launched our podcast called 'Raising the Bar' to talk all things hospitality and what we're trying to do.
September 2022
Finally got planning permission for the site (Can't believe it took a year!), signed the lease for the property and awaited completion.
November 2022
Completed the deal and picked up the keys. Also banged some eye-catching posters in the windows to drum up further interest.
January 2023
Had waited for over a year for investor to commit funds so we can start work. They were unable to commit, so we lost a few steps forward, but the main thing is we have the site secured and ready to find a new investor for the project.
Josh Fitzgerald - The Business
Currently running a successful video production business in Northampton.
Previous roles of Team Leader of multiple pub/bar venues including Chef & Brewer and Slug & Lettuce.
Passion for business, growth, advertising and customer service.
Jack Fitzgerald - The Food
Currently a Chef in a TRG venue, Firejacks.
Previous roles as Kitchen Manager and line experience at the 3 rosettes, The Corinthia Hotel In London.
The previous owner of a confectionary business and self-trained chocolatier.
Passion for food creativity, food design and menu development.
Ellis Fitzgerald - The Drink
Currently working in a Supervisor Role at TRG venue, Firejacks, after a 6 year tenure at Starbucks, in a Supervisor role.
Experienced in fully engaging team members, managing day-to-day operations and creating outstanding levels of customer service.
Passion for innovation, creativity and providing the right solutions for a social and customer-friendly environment.
Peter Farrell
Founder & CEO at FOOD MOTION
Claire Smith
Director at ABDA Creative Design & Build,
Spencer Fitzgerald
Managing Director at New Dawn Inns
Joe Gilbert
Managing Director at Red Giraffe - award-winning web design and SEO agency
Duncan Mitchell
Managing Director at CED Accounting
P&L Forecast
While the cost of living crisis is likely to make the sector competitive in 2023, we believe that the future beyond 2024 holds great potential.
As three brothers who operate different areas of the business, we have the advantage of being able to run as a lean team during difficult times. This flexibility allows us to weather any storms and come out stronger on the other side.
Full financials are available to interested parties .
If you like what you've seen so far, get in touch and we can arrange a time to meet via Zoom or in person.
If you know someone that might be interested in this project, please forward them to this page.
Email: hello@brotherspub.co
Instagram: @brotherspubco
