Helping Recruiters & Search Firms Punch Above Their Weightclass & Win Against The Big-Name Brands
400+ Clients Served
As the economy slows and layoffs dominate the daily news, companies slash hiring budgets, and many stop hiring altogether.
Many of those that have stopped hiring are the legacy clients you've depended on for years.
Endless recruiters start blowing up hiring managers' LinkedIn, email, and voicemail inboxes, and the numbers are increasing exponentially.
The average leader gets over 120+ emails every day.
More and more emails are getting pushed to spam, LinkedIn is increasingly restrictive, and no one pickes up anymore.
Ultimately, your outreach efforts fall on deaf ears.
Contingency clients stick multiple recruiters on their openings for bottom-barrel rates (risk-free for them right?)
With a commoditized service, you're now racing against the clock to fill your client's role before anyone else (including HR).
...leaving you working for free over 80% of the time.
...are working with the clients and candidates you want to work with, even though you KNOW they're not half the recruiter you are.
Sounds great at first, until you realize that candidates view you and your client as the commodity now.
Boiler rooms full of cold-calling recruiters start blowing up candidate's LinkedIn, email, and voicemail inboxes, and the numbers start increasing exponentially.
Emails continue to be pushed to spam in increasing numbers, LinkedIn continues to restrict who you can reach out to, and candidates don't pick up the phone (or even listen to their voice mails).
Ultimately, you can't cover the searches you do have, putting your client relationships at risk.
Even B&C-player candidates receive multiple offers, putting them in the driver's seat. Expect exponentially more turn-downs, counter-offers, and fall-offs.
Without consistent candidate flow, either your clients don't fill their open roles, they have to hire sub-par talent, or they must bring on additional recruiters to do the job they you weren't able to do.
Again...leaving you working for free over 80% of the time.
...are working with the clients and candidates you want to work with, even though you KNOW they're not half the recruiter you are.
Kinda reminds you of Groundhog Day, huh?
Founded in 2017 by David Stephen Patterson, we are a digital marketing agency & training platform that has worked with over 400+ clients all over the world
Our core mission is to help independent recruiters and small search firms punch above their weight class, by deploying easier, faster, and more predictable client & candidate acquisition machines.
Our founder, David Stephen Patterson (DSP), started his career in staffing in 1997, and executive search with Management Recruiters in 2000. Since then, he's owned and operated two standalone search firms specializing in SAP, and is the creator of The Lighthouse Method™, bringing the concepts of Omnipresence & Relevancy to the recruitment industry.
He's also the co-host of the weekly webshow Headhunters in Boxers Talkin' Smack (with co-host Neil Lebovits), as well as the founder of the Headhunter & Executive Recruiter Community Facebook group, with over 12,000 members.
Most importantly, our expertise comes directly from our founder's two decades of experience in the trenches of the search business, as well as their results with over 400 search firms and thousands of recruiters from all over the world.
Our Build & Release program is designed for those firms want to cut right to the chase with a complete build out of a sales, marketing, and recruitment machine.
Over the course of 45 days we build out a complete system for you, and hand you the keys to a high-octane machine that will be the engine that keeps your firm stocked with client prospects and engaged candidates.
Predictably grow your practice in just 3 easy steps (all customized just for you)
An outbound , multi-channel prospecting system designed to keep you in front of, and "top-of-mind" between 2,000-5,000 hiring managers every month and between 10,000-15,000 candidates every quarter - numbers that would normally take a team of recruiters to achieve every month.
You will have all the sales, marketing, and recruiting assets you need to "flip" the right psychological switches in your prospects' or candidates' heads as much as possible before they get on the phone with you.
Effective marketing is simply the art and science of generating "future" demand for your business. You will be equipped with a customized marketing and content tool bag for your 2023 campaign so you can nurture your market at scale and create mindshare using your company’s brand.
Check out some video examples on the next page...
Recruiting Ninjas
Use a little humor in your marketing
Ready For Launch
Build excitement for your brand
Highlight Your Experience
...with this cool world-wide video
Everyone Loves Eye-Candy
Give your prospects a little...
We have this down to a science. All of our programs are designed to create the foundation you need to massively scale over the next 12-18 months. Our process is applicable, strategic, measurable, and most importantly, repeatable. What we teach allows you to be freely creative in your recruiting practice while following proven real-world principles. If you are a skilled Executive Recruiter, we can take your game to another level you never knew existed.
The heart of this program is that we want to help ensure you can secure a long-term ROI on your efforts, and if you’re banging your head against the wall doing things like everyone else is on your market, yes you’ll make money, but you’ll burn out, AND there will be an upper limit to your success. Bottom-line, if you think you can do more...then you're probably right.
We understand this question comes from a need for certainty. However, we ultimately recognize that all business has inherent risk, and our job as entrepreneurs is to mitigate and minimize that risk.
Since we can't close your deals for you, we do not guarantee billing results. In business, as in life, we ultimately cannot predict the future and we do not align with anyone in this space who claim to guarantee results.
We've found that clients typically see massive ROI with this system within 90-days of deployment (depends on how long your placement cycle is).
Then you're right where you should be. We're going to show you absolutely everything you need, with additional resources for those of you who are starting from absolute scratch. We have a 'no man left behind' kind of approach to this sort of thing, so we will work to ensure your success no matter if you've used content marketing or social media ads ads before or not.
This is a question we get all the time. This same system is used to develop your candidate ecosystem as well. The same systems that we build for you are just as effective at generating top-performing candidates in your industry, just with different messaging.
For us? Simple: 45-days, from start to finish.
For you? Also simple: Just an hour or two per week, tops.
We would invite you to show all of your partners my guide: The Lighthouse Method™, as well as this Starter Pack. Talk to them about your experience so far and invite all of them into the call with us. This allows all of us to be as transparent as possible while making swift and powerful decisions about our relationship in our / your business.
The investment is high enough to get you to take the program seriously, but low enough for the typical independent recruiter, small search firm owner, or extremely motivated 'employed' recruiter to afford. It's based on the amount of ROI we can get for our clients, and the demand for our help. With that said, the cost of the program is constantly rising due to higher success rates and market demand.
We will have more information with regard to price, provided to you on our call together.
I have never had anyone speak to me indirectly (through his marketing) in a way where they understand my world and my struggles more than David.
It was obvious. This guy gets it. He has lived it. Breathed it. Been successful at it…and now taught my peers how to turn the game on its head.
David’s program was the single greatest professional investment I have ever made.
I had my best 6 months in business ever…during covid. Because of his tutelage.
He has a model for success, he genuinely cares, and he is there to help.
David is simply an amazing coach and teacher. I have learned so much on his Accelerator course, it has sharpened my skills in so many more ways than I could ever imagine.
His generous spirit, extraordinary knowledge, original approach – it is all amazing and fun! And you get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn’t work ‘in’ the business any longer; so there was a certain disconnect with what happens in the field every day. With David it’s always cutting edge, nothing stale here!
I’d already had a 20-year career in recruiting and staffing and a pretty darn good one at that. But I wanted to have a significant change in how I actually approached business and find out ways that I could have a small company but be able to have the reach of a much larger company.
And with his guidance, training, his program and the lighthouse methodology, I’ve been able to do just that. A lot of people can say this, but I don’t even make sales calls anymore, and I’m busy as I want to be. If you’re going to have a coach…I can’t think of anyone better than David Stephen Patterson.
It’s been the best decision I’ve made in my career.
David is the most hands-on coach and recruiter trainer I have ever worked with. He has a deep understanding of the most up to date marketing tools and processes and applied it to the Executive Search Business, which is in dire need of an overhaul.
I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable!
Engaging, and a very personable personality, available, and accessible is what keeps me coming back!
David is both an outstanding coach and one of the best players in our industry. …let me tell you a bit about the results.
The very first time I pitched my higher level offer, I got the equivalent of over 120,000 euros worth of exclusive retained search. And now, as we speak, I never work weekends, I only work exclusives. And I never discount my fees.
And beyond that, it’s such a peace of mind to realize that you’re not playing in the same league anymore. I mean, I don’t want to sound arrogant, but it’s really a change of paradigm in terms of how you position yourself and how you deliver your services to your clients and the value that you bring to your clients and also the candidates you work with.
This program is a no brainer. It’s changed my business. It’s changed the way that I approach recruiting and it changes the way that both hiring managers and candidates approach me.
So I am now fully completed with the program and I am sitting on right now, just from people that have contacted me through the marketing efforts that DSP taught me, I’m sitting on just under $300,000 in active searches.
This is a game changer. And if you want to change the game, if you want to change the way you approach recruiting and have a much better time, more stable income, more stable cash coming in, this is the way to go.
I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level.
He is not only an amazing recruiter, but also an incredible coach and mentor – I can honestly say that I got a lot more than what I signed up.
David not only shares his expertise in marketing but also many incredible tools that I already started using and know will continue to use.
He is a genuine and authentic guy who goes above and beyond to help and share his knowledge – I truly enjoy the coaching and look forward to our weekly group calls, they are not only full of knowledge but also funny and engaging! Without a doubt he is the best!
David is a Master Recruiter coach!
He really is an expert in so many areas and is willing to share all of his knowledge. I have no idea how he has all of his energy or time, it’s pretty mindblowing.
The money I spent on the program, I have received tenfold back in my business already. I have learned so much in terms of marketing and sales especially – he knows every tool out there you could possibly know for your business and how to make it better. There is so much content in this program I struggle to finish it all, but it is so helpful. It is like graduate school for Recruiters.
I almost don’t want to get the secret out to other Recruiters in the business and keep it to myself but he has done so much for me already I have to do something back for him!
I have been recruiting for over 20 years. Throughout those years, I have learned a lot from various trainers within the industry.
They taught me the nuts & bolts of recruiting – essentially, how to work ‘in my business.'
David took me to the next level and taught me how to ‘work on my business’ – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools.
David's content is cutting edge, drawn from his personal headhunting success and experience, and delivered with his high energy, no BS style. You will walk away inspired to take your head hunting business and / or recruiting career to the next level! Truly it's helped me to transform my business.
...it provided me with the knowledge, the skills, the confidence and also just the motivation to really take my business to the next level. I am completely shocked with how quickly things have transformed and changed for me and I couldn't be more grateful!
