CHANNEL MARKETING
How to Launch a Successful Channel Marketing Program
⏱ Avg. Reading Time: 5 min
StructuredWeb has been working with leading global enterprises and helping them launch their channel marketing portal and programs since 2016. We provide expertise, experience and counsel to help you achieve your goals.
Support customers
Support the customers with all their needs and wishes, and at the same time, counsel them with options and the recommended direction, leveraging decades of channel marketing and technology experience.
Combine options with a
robust platform
Combine the power of our highly customizable options with the robustness of an underlining enterprise-grade SaaS platform.
Delivery
Laser focused on delivering on time, within the budget and at the highest quality!
StructuredWeb’s Professional Services team is a dedicated team responsible solely for the implementation of customers’ portals and programs. The team includes:
Project Managers
Solution Architectures
Designers
UI/UX Experts
HTML Developers
Quality Assurance
Illustrators
THE PROCESS
Not every Channel Marketing portal and program implementation looks the same. A portal launch project involves close collaboration between the StructuredWeb’s Professional Services team and the customer’s teams (Channel Marketing, IT, Branding, etc.) and can take up to 60-90 days for a successful launch. A typical plan will look like this:
MONTH 1
Portal Requirement Gathering
SSO Requirement Gathering
Portal Mockups
MONTH 2
UI/UX Implementation
Campaigns Requirement Gathering
SSO Development
Template Creation & Campaign Setup
Customer Education Planning
MONTH 3
SSO Pre-Production Testing & Release
Portal QA & Release Preps
Schedule Partner Webinars
Schedule Admin Training
PORTAL LAUNCH
BEST PRACTICES
Here are some of the best practices we follow based on years of successfully working with leading global enterprises:
The marketing tactics to launch with are Emails, Landing Pages and Social Posts packaged into a campaign.
Launch with 3-5 campaigns and plan to update and refresh your content every few months.
Segment your content for different types of partners to achieve better results and ROI.
Channel Marketing is a process - Follow the 5Cs methodology
Want to know more?
Schedule a 30-minute demo now with one of our experts by selecting a preferred day and time that works best for your schedule. We look forward to discussing your channel marketing needs.
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channel marketing automation platform
